Via the Thompson Reuters Foundation:
Bras,
girdles and leggings infused with caffeine and sold as weight loss aids
were more decaf than espresso, and the companies that sold them have
agreed to refund money to customers and pull their ads, U.S. regulators
said on Monday.
The Federal Trade
Commission said Wacoal America and Norm Thompson Outfitters, which owns
Sahalie and others, were accused of deceptive advertising that claimed
their caffeine-impregnated clothing would cause the wearer to lose
weight and have less cellulite.
"If
someone says you can lose weight by wearing the clothes they are
selling, steer clear. The best approach is tried and true: diet and
exercise," said Jessica Rich, director of the FTC's Bureau of Consumer
Protection.
In the case of Oregon-based
Norm Thompson, the company sold clothing made with Lytess brand fabric
infused with caffeine which, the company said, would break down fat.
"Slimming
and firming results are visible in under a month," the company said in
one advertisement the commission quoted in its complaint....MORE
